Friday, 14 October 2011

Codes and Conventions of Film Trailers

Through analysing film trailers we have established a few codes and conventions for film trailers. Firstly trailers start with he production company logo and a certification alert. The company logo can be themed in a high budget film, an example of this is Dreamworks. The films usually have names of actors within the film which may entice the audience into wanting to watch the film. Similar to boasting of names they may announce awards, nominations and highly recommended reviews.
Editing within the Film Trailers is very fast paced with many different camera angles which interest and excite the audience. There are key scenes from the film added into the trailer at random points to create suspense and interest for the audience.
Audio is also very important, non-diagetic music appears first in a Film Trailer and this ties in with the genre of the film, this soundtrack is also important to set the pace of the trailer. Voiceovers are usually used in trailers to tell the audience key parts of information which may not be shown on screen.
Lastly, the release date appears and is the final thing shown so the audience are more likely to remember it.

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