From researching The Kid we decided we wanted to use a transaction of age from a pre-adolescent boy to him in his late teens. We only reveal this at the end of our trailer and it is the very last shot coming after the title. This acts as an enigma and makes people want to watch the film as the trailer has only revealed parts of the narrative involving the boy when he was young, which is different to the trailer of The Kid which constantly switches between the three different ages.
Our teaser trailer uses the narrative of Todorov, although there is not much equilibrium shown at the beginning, as we show the protagonist's mother poking him in the face when he comes home. We wanted to develop the codes and conventions of social realism to create sympathy towards our protagonist therefore we used an echo effect over the mother's dialogue. The repitition echo effect suggests that everytime he goes into the house his mother is abusive towards him. We decided to go for a more subtle form of abuse, rather than extreme violence as our film is certified 15. The echo also shows how he is disconnected from his home, which is juxta positioned with shots of him with the elderly man where the character Jacob is shown with a happier expression. We also used a slow motion effect to show the significance of abuse in the shot where water is thrown and in the face poke shot in order to create sympathy towards the protagonist. The trailer then has a cliffhanger ending as it has no complete resolution, but there is a new sense of equilibrium as the walking in the sunset creates a sense of hope, similar to the ending of Fishtank. 
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| Shows same costume to what is being worn in website photograph. |
This is merely an ideal and of course as in all things there are exceptions and abnormalities. For example within the age range you will probably have a spill over into the older age ranges. Uses&Gratifications theory can be applied to our target audience as part of it says that audiences use texts for personal relation ships and personal identity.
This pie chart is response we had from the screening of our trailer, we asked what genre they thought our film was, as you can see the answer they gave was predominantly social realism with a scattering of coming of age. Though our film is a social realism it could be interpreted as a coming of age film which is what our narrative is partly about. Two responses came back as adventure as you can see from this link they are obviously thinking of different codes and conventions to us. Example of an adventure film, Indiana Jones
we created a poll on our blog as well to increase interactivity and to ask what age our protagonist the audience thought he should be. we dismissed the idea of using a female protagonist as we thought that this would create more problems than benefits to our trailer. 8 people voted on our poll and with 6 of those votes on the thirteen to fifteen category we decided that was the prudent to choose. The actor of Jacob is in fact thirteen, that isn't outlined in our trailer and he could be seen as older.
when doing our poster designs we had trouble deciding which one too choose, eventually we narrowed it down too two designs as shown on the left, we did not conduct a formal questionnaire or produced a poll or something similar however we asked a lot of people for there feedback and comments. Both posters were received with very positive feedback, people said they liked the urbanised feel of the one below and the fact that his expression could be that of exasperation and futility but showed the innocence of the character. The first poster is in fact our final one and the one that people and our group personally preferred. people contrary to statements about liking the urbanised setting Said they also liked the naturalistic setting and the use of the silhouette. Our groups opinion on why we chose this was similar to our feedback but we also liked symbolism of the sun.
We chose to look at the Tyrannosaur poster because we felt it subverted codes and conventions of a social realism film. The poster is unusual and original, it contains the skeleton of a dinosaur which works in harmony with the title of the film, however it does not signify a social realism film nor a drama. This intrigued us as a group and helped us to choose our final poster as our poster did not fit the codes and conventions of a social realism either. This is because we used a lot of nature and did not signify working class, poverty or urbanised areas. To look at the poster closely it is clear that there are urban houses in the background, however from a distance the poster, without the skeleton, almost looks like a horror poster as the man standing between the towering trees seems to be holding a weapon, however he is really holding a bunch of flowers. The poster is chilling, cold because of its sepia tone and seemingly tense, however the layered effect of the poster that gradually draws the eye down through the menacing trees to the small yet vivid man down through the undergrowth to the skeleton is somewhat beautiful. The idea that something horrific lies beneath is strongly connoted and the use of flowers that could be mistaken for a weapon ignites the idea of the boundaries between what is good and bad. This poster is powerful and original, we want to create a similar feel but perhaps not so haunting.
