What have you learnt through audience feedback?

Our imagined audience:

• Our imagined audience are aged 15 to 40.
• They are a more avid watchers of film, with more cultural and political awareness.
• They listen to a wider variety of music such as acoustic, alternative, singer/songwriter, etc. 
• Have a greater knowledge of British social realism conventions.
• Female or male though there may be slightly larger audience of females because of the nature of the narrative. 
• They may also have watched films such as This is England and Fishtank

This is merely an ideal and of course as in all things there are exceptions and abnormalities. For example within the age range you will probably have a spill over into the older age ranges. Uses&Gratifications theory can be applied to our target audience as part of it says that audiences use texts for personal relation ships and personal identity.

Teacher feedback: when we showed our trailer to our teachers over the course of its production there were various tweaks suggested to us from them, mostly they were to do with transitions and shot lengths.  A few times we asked them there advice on whether to include certain shots and there feedback was useful in our overall finished product.

    This pie chart is response we had from the screening of our trailer, we asked what genre they thought our film was, as you can see the answer they gave was predominantly social realism with a scattering of coming of age. Though our film is a social realism it could be interpreted as a coming of age film which is what our narrative is partly about. Two responses came back as adventure as you can see from this link they are obviously thinking of different codes and conventions to us.  Example of an adventure film, Indiana Jones

You could also apply this anomaly too reception theory which says that viewers view texts differently depending on cultural backgrounds and life experiences.

The bar chart below is to show the response we got from another question asked at our screening of our trailer. The question that we asked was how well they thought our trailer fitted with our genre, overall we got a very positive response apart from the one result of not very well however if you cross reference that answer with the genre that they believed it was, adventure, then this can be mainly discounted.

At the end of the screening the audience were also asked what there favourite part of the trailer was, with a lot of the saying the final scene with the hood. One person said "its a special moment in the trailer and gives you a real insight into what the film is about" This perhaps shows that we gave too much of our narrative away but i think the progression and the content of our narrative is more important than just knowing what our film would be about.

we created a poll on our blog as well to increase interactivity and to ask what age our protagonist the audience thought he should be. we dismissed the idea of using a female protagonist as we thought that this would create more problems than benefits to our trailer. 8 people voted on our poll and with 6 of those votes on the thirteen to fifteen category we decided that was the prudent to choose. The actor of Jacob is in fact thirteen, that isn't outlined in our trailer and he could be seen as older.

We started our research initially with a questionnaire, which we placed on survey monkey. Using survey monkey allowed us to easily share our questionnaire on Facebook and send it by email which maximised the amount of exposure to it.  Our questionnaire consisted of questions about genre and what people enjoy the most about and within that genre. The most important part of this was the questions about genre, as we needed to choose one at that time to be able to begin the production of our trailer. Not many people chose British social realism however we decided on a social realism film because we thought it would be the most interesting and challenging film to create.


when doing our poster designs  we had trouble deciding which one too choose, eventually we narrowed it down too two designs as shown on the left, we did not conduct a formal questionnaire or produced a poll or something similar however we asked a lot of people for there feedback and comments. Both posters were received with very positive feedback, people said they liked the urbanised feel of the one below and the fact that his expression could be that of exasperation and futility but showed the innocence of the character. The first poster is in fact our final one and the one that people and our group personally preferred. people contrary to statements about liking the urbanised setting Said they also liked the naturalistic setting and the use of the silhouette. Our groups opinion on why we chose this was similar to our feedback but we also liked symbolism of the sun.






Here is some feedback from our YouTube account: